Avoid the overuse of personal pronouns. When most of your blog is coming from an I, me or you standpoint, it can turn the reader off. You may be perceived as lecturing, pompous or just plain narcissistic. Make your writing a little less personal, but still remain approachable. It is a good balance to find.
You will be able to create a more interesting blog if the topic is something you are passionate about. When you concentrate on writing things you care about, then the blog will be more sincere and interesting to those reading it. Writing about a topic that is meaningful for you can help you attract and connect with others who share your interest in the topic and better identify your target audience.
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